Brand Advancement
A collection of Morgan Stanley digital B2B and B2C products through the role of UX/UI and Visual Design.

DIGITAL DESIGN
MORGAN STANLEY

Role:

UX/UI & Visual Designer
(Official title: Digital Art Director)

Duration:
November 2020 – February 2021
Overview
My role at Morgan Stanley was to create digital output products from ideation to production hand-off that adhered to and pushed their brand guidelines while also implemented gold standard UX design.
INSIGHTS AND OUTCOMES DIGITAL ARTICLE
Originating from a Morgan Stanley magazine, this digital version needed to combine the content and graphical elements from the original printed version and the brand style of morganstanley.com.
insights-mobile
insights-desktop
MSAW THRIVE 2021 CONFERENCE
An annual event held in California hosted by Morgan Stanley at Work incorporates a mixture of colorful brand illustrations, select photography, and a clean layout. Consideration was made to the order of each element and how that worked with the overall user experience.
ms-thrive-agenda
ms-thrive-agenda
ms-thrive-splash
SEVEN TRENDS INFOGRAPHIC ARTICLE
The main objective of this article was to communicate a message through its copy content and its infographic design. The challenge for the infographics was to interpret collected data into an easily digestible and engaging experience while maintaining the Morgan Stanley brand.
ms-trends-infographic-mobile
ms-trends-infographic-desktop-1.1
LUNAR NEW YEAR E-CARD LANDING PAGE
Every year Morgan Stanley provides Lunar Year e-Cards for its employees to send inside and out of the workplace. This year saw the options increase from two to five and therefore required a redesign of the landing page.
ms-lunar-desktop
ms-lunar-mobile
MSAW FINANCIAL WELLNESS EMAIL
Created to allow a level of text customization, this email was designed to be sent internally and with an engaging feel, encouraging the recipient to act upon the CTA.
ms-wellness-email-1
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