Project Active Adolescence
How do we encourage students to utilize entertainment opportunities in their local area?

MOBILE APP DESIGN
JOIN!

Role:

Entrepreneurial Project
Project Lead

Team:
Ben Jones (Solo)
Duration:
August  – September 2019
Overview
Join! is a mobile application that provides students of all ages the opportunity to be made aware of events and activities in their local area, taking advantage of exclusive discounts.
As a self-guided project, I started this in response to noticing a number of adolescents not participating in local events and activities, prefering to engage with their electronic devices, usually at home.
Disciplines
Product Designer
Product Strategy, User Research, Interaction, Information Architecture, Visual design, & Prototyping
Background
The lowering numbers of commumity activities attended by adolecents is a well-trodden trend, especially since the rise of digital entertainment. I’ve had first hand experience with this through family and friend’s children in the past.
I’ve taken on the role of sole product designer and researcher to bring a concept to life and show how, with connectivity to organizations, a product can enlighten and entice teens to swap their digital devices for off-screen entertainment.
Understanding the problem
After identifying a pain point that I experienced, it’s important to back this up with research and evidence that this extends further than me:
“More teens and young adults — particularly girls and young women — are reporting being depressed and anxious, compared with comparable numbers from the mid-2000s.”
“Suicides are up too in that time period, most noticeably among girls ages 10 to 14.”
Rose Jaffe, The Scientific Debate Over Teens, Screens And Mental Health, 2019, NPR, https://www.npr.org/2019/08/27/754362629/the-scientific-debate-over-teens-screens-and-mental-health
“Young people who spend seven hours or more a day on screens are more than twice as likely to be diagnosed with depression or anxiety than those who use screens for an hour a day, finds a new study published in the journal Preventive Medicine Reports.”
Markham Heid, There’s Worrying New Research About Kids’ Screen Time and Their Mental Health, 2018, Time, https://time.com/5437607/smartphones-teens-mental-health/
“The spike in the amount of time teenagers spend on screens is a likely cause of the ongoing surge in depression, anxiety, and suicide that began shortly after smartphones and tablets became widespread among teenagers, around 2012.”
“Teens who spend more time on screen activities are more likely to be unhappy, and those who spend more time on non-screen activities are more likely to be happy.”
Christine Carter, Ph.D., Is Screen Time Toxic for Teenagers? 2018, Greater Good Magazine, https://greatergood.berkeley.edu/article/item/is_screen_time_toxic_for_teenagers
Research findings
After gathering information and data from numerous publications and periodicals, the pain points of this issue are far more serious than anticipated. Here are some key data points of what community events can do for the young population:
  • Communities meet social and emotional needs
  • Reduces crime
  • Builds confidence
  • Challenges teens
  • Pomotes healthier physical lifestyle
This product will also give local community and activity businesses the chance to promote in a healthy way to their audience.
Product MVP & Vision
The user will easily find local off-screen entertainment that are offering discount through the product. This will be done in the form of coupons which will be selected through the product and then redeemed with payment at the time of use. There will also be a reward system in place for the user linked to the number of coupons used.
join-process
UX
User Flow
I came up with a flow-map showing how the user would interact with the product and how they would create an account, and search and purchase coupons.
join-userflow
Wireframes
join-wireframes
UI Guide
LOGO AND APP ICON
join-logos
COLORS
join-colors
TYPOGRAPHY
join-typography
GRID & LAYOUT
join-grid
UI ELEMENTS
join-atoms
join-atoms-bg
UI GROUPED ELEMENTS
join-molecules
UI TEMPLATES
join-templates
Final UI Design
SPLASH PAGE & LOGIN
join-splash
join-sign-in
SEARCH FUNCTION
join-search
DASHBOARD, PURCHASED COUPONS AND REWARDS
join-dashboard
COUPON DETAIL AND PURCHASE
join-coupons
Outcomes & Personal Takeaways
This was a self directed project and I could only bring it as far as my skillset would let me. That being said, as I progressed through product development, I began to feel more confident about taking this further into a live environment. I would therefor conduct more profile research and speak to businesses to get a feel for whether this product would be viable.
Be open minded
I came into this project with a pre-conceived idea that this issue would be a minor pain point. It turned out to be much more than that and although this product will not solve the problem, it would certainly help.
Product testing never ends
Even though I brought the project to a close, I realize that this and other product developements I’ve conducted would need testing over and over, to make sure it is keeping up with user and technology trends.
Next Project
Being Digitally Up-To-Date